Every writer has a story: The good, bad and ugly. Likewise, every blogger has a thing or two to tell about themselves. This is what the about page portrays. Nobody says you have to turn it to an autobiography or a long line of dust to ashes story or something like that.
Your about me page tells your first time readers and the returnees exclusive details which people do not readily know about you. I call it free brag platform; who knows, you could snag up an interview or client through a well written about me page.
Think about it… someone stumbled across a post you wrote, they liked what they read, and they want to know who this person is. Now, you can either give them an old album of you licking candy on bicycle while blowing your first birthday cake candle and a couple thrown-together sentences (like most people).
Or, you can tell them a story and turn them into a loyal reader and possibly inner circle. Opt for the second path—that’s what we’re going to explain how to do here. Writing about yourself isn’t easy. So let’s start with a few basic questions that every great blog about page should answer.
Questions To Address In Your About Me Page
- What value are you creating for your readers by choosing to start a blog? It might be called an about page, but you don’t want to make the mistake of only talking about yourself. Yes, you’ll get to talk about who you are, but your About page should be just as much about your readers and the value you’re creating for them.
You need to be turbo clear on who your audience are and the value you create for them. For example, my blog is all about helping aspiring bloggers, writers, coaches and entrepreneurs start up their blog, create digital products and make the best use of the website space.
So, that’s exactly what I say at the top of my about page. This helps readers get grounded and know that they’re in the right place.
- Who is your blog for? Your value statement will touch on who your ideal reader is, but you want to make sure when the right person gets to your blog they know they’re in the right place. This is like a secret handshake for your blog. Nail it, and you’ll make every single person feel like they’re where they belong.
So how do you do this? There’s a couple approaches you can take: Tell them who the blog is for: There’s nothing more basic than just saying what you are. So, for example, if you are creating a community for part time fashion designers just write: “started in X platform as a rookie stay home fashion designers”
Show proof that you’re part of their community: You can show your readers that you’re part of their community in a number of ways. Do you write for other blogs or sites that are in your niche or actively contribute to popular communities and forums? What about adding a testimonial or social post from someone in the industry who read and liked your blog.
Personally, if you have the resources I would go for the second option. Not only does this tell readers who you are and if they’re in the right place. But it also gives you a chance to show social proof (that other people have recognized you as a thought leader). Of course, you might not have this right away, so it’s perfectly okay to just go with the first option.
Now, what if someone reads your About page and says “Well, this isn’t for me?” That’s perfectly okay. The more you know your ideal reader, the better your blog will serve that person. Just like when you were picking your blog niche, if you try to write for everyone, you’ll end up writing for no one.
- Why should they listen to you? If you’ve done a good job in the first few sections, your reader should have a pretty good idea of who you are and be able to decide whether or not they want to keep reading you.
However, at this point, it doesn’t hurt to talk a bit more about yourself and sell them on why you’re the blog they should follow. That means answering a few more questions and setting their expectations. Here’s what you might want to include: What types of blog posts you write: “If you love X, Y, and Z, you’ll feel totally at home here.” I share everything I’ve learned building a 6-gure consulting business from nothing.”
What they will get out of reading your posts: “Where should they start: “If this is your first time here, check out my Ultimate Guide to X.” Why do you and your blog have credibility: “I’m a regular contributor to Medium, Bella Naija…”
How did you get started: you must have heard me tell my story countless times, I started blogging in 2018 while working at a catering company. it was more of an escape from boredom and look where we are…” Don’t be afraid to get personal here. People connect with stories and vulnerability more than they do with carefully crafted prose. So be who you are! The whole reason readers will come back is to hear your voice.
For my niche, I know my readers are here to get personal, actionable advice on starting a profitable blog and write better. And so I show them that I not only talk the talk, but walk the walk as well.
- Where should your readers go next? The last (and probably most important) part of your About page is also the one that most people forget about. Telling your readers what to do next! Do you want them to read your latest blog post? Sign up for your newsletter? Follow you on Twitter? If someone has made it all the way to the bottom of your page, why leave them alone now? Here’s what mine looks like:
I know that if someone’s made it to my blog About page, they probably just met me. Which means I don’t want to ask anything too uphill like signing up for a newsletter or following me on social media. Instead, I want them to get to know me better, so they can do that on their own
I know that the value I create will hopefully get them to stick around, but at this point, I still need to earn their attention. Whatever you choose is up to you, but don’t forget to think about the context of the person you’re talking to.
Pour your heart and soul into your about page, hold nothing back and write to impress your readers. You have one chance to turn a first timer into a regular reader, you might as well capture their heart and get them to sign a life partnership contract. Boom! All things work for your good.